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Focus Groups

Our team can facilitate a series of focus groups that consist of industry-specific leaders, clients, stakeholders, and thought leaders, polling them on their thoughts on the acceptance of your innovation. TIPS will develop a short form questionnaire to assess their thoughts on acceptance of your innovation, including its: ease of use, cost, and other relevant and quantifiable factors. Focus groups are also involved in group discussions to express their individual concerns regarding the innovation and to ascertain whether changes should be made to improve adoption. Focus Group

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